Royal Treasure

After 226 years unfinished, the Ajuda National Palace was ready to receive the Crown Jewels, a national treasure that finally has a dedicated space for its permanent exhibition to the public.

We planned a Media Relations strategy that covered the three main moments in the opening of this Museum: pre-opening, opening and post-opening. The results of our media strategy had the sparkle that the Royal Treasury deserves.

Opening
The Ajuda
Palace
National
Pré-inauguração

32

media
PRE-OPENING
Inauguração

16

media
OPENING
Pós-inauguração

8

media
POST- OPENING
Notícias

250

news
Peças de TV

44

tv news
Peças de Rádio

21

radio news
Notícias print

33

print news
Notícias Online

152

online news

“We are in a historic moment. It is a great work done, which gives continuity and scale to a homeland that must be celebrated”.

The President of Portugal,
Marcelo Rebelo de Sousa
Tesouro Real
Tesouro Real
Tesouro Real
Tesouro Real
Tesouro Real
Tesouro Real

Value for the audience

Main Message: Portuguese crown jewels have a home and they are in the new east wing of the Ajuda National Palace.

Take Out: The Royal Treasure Museum opened on June 1, 2022, at the Ajuda National Palace, in Lisbon, marking the conclusion of a 226-year-old work, which received a thousand Portuguese crown jewels. This is a cultural event publicized on a national and international scale.

Value for the brand

Communicate, in a broad way, the message of balance between the contemporary brand and the respect and preservation of the recovered historical brand in the Ajuda National Palace.