The President of Portugal,
“We are in a historic moment. It is a great work done, which gives continuity and scale to a homeland that must be celebrated”.
Marcelo Rebelo de Sousa
Value for the audience
Main Message: Portuguese crown jewels have a home and they are in the new east wing of the Ajuda National Palace.
Take Out: The Royal Treasure Museum opened on June 1, 2022, at the Ajuda National Palace, in Lisbon, marking the conclusion of a 226-year-old work, which received a thousand Portuguese crown jewels. This is a cultural event publicized on a national and international scale.
Value for the brand
Communicate, in a broad way, the message of balance between the contemporary brand and the respect and preservation of the recovered historical brand in the Ajuda National Palace.