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For Oliveira da Serra, flavour has a purpose.
Inspired by the belief that “it’s not enough to be good, we must also do good”, the Portuguese brand challenges the obvious, innovating, caring for the Earth, and surprising in every detail.
The manifesto “O Bom pela Terra” reflects this vision and comes to life in many forms throughout the brand’s communication.
Value for the audience
Oliveira da Serra invites everyone to look at olive oil with new eyes — and with greater awareness.
By proposing unexpected ways of using and thinking about olive oil, the brand brings itself closer to people, creates products that have an impact on their daily routines, and makes olive oil part of new experiences and more responsible choices.
The brand offers audiences different ways to connect with olive oil and to incorporate it into unexpected moments, showing that innovation can also be born from simple gestures.
From the first 100% RPET bottle — recycled, recyclable, and without a front label — to the limited edition of chocolate truffles with olive oil, Oliveira da Serra’s innovations reflect that it is possible to unite flavour, creativity, and sustainability.
These are initiatives that inspire those who believe that every choice at the table matters, involving the audience in the very essence of Oliveira da Serra: doing things differently is the first step towards making a difference.
Value for the brand
Oliveira da Serra is synonymous with purposeful innovation.
A brand that constantly challenges itself to do better — and to do good.
With its eyes set on the future, it combines innovation and responsibility in every project, showing that sustainability and excellence drive progress.
Through a communication strategy focused on reputation, the brand reinforces its position as a reference in the agri-food sector in Portugal.
From influencer activations to charm initiatives, every action expresses a clear vision: to innovate with purpose, inspire the industry, and lead by example.