ALL STORIES
With the aim of presenting new products and strengthening the brand's portfolio among healthcare professionals - doctors and pharmacists - we developed the Derma Talks and Skin Summit with Eucerin.
We developed the concept, storytelling and visual identity of the events, creating strategies for interaction and involvement with specialists, with meaningful experiences where professionals could share, learn and evolve.
Value for the audience
Through activations, networking and the more technical and scientific sessions, the Eucerin events allowed doctors and pharmacists to feel that this moment was a significant contribution to their knowledge base and professional development in dermo-cosmetics.
Brand Value
The first step in launching products is to present them to specialists, doctors and pharmacists, who can get to know them, evaluate them and then prescribe them. The events made it possible to reinforce Eucerin's position as a top-of-mind skincare brand in Portugal among healthcare professionals.