Joana Marques Reis, Curator of the exhibition
“Press officers are usually forgotten, but Zeca had friends everywhere, he was praised from left to right, this exhibition is to let people know that this person existed.
Value for the audience
Main Message: Evocation of a very special figure in Portuguese political life, who, having been on the invisible side of political communication, was an advisor of 17 presidents.
Take Out: As a space entirely dedicated to Communication, the NewsMuseum takes up the theme of media relations, its role and value, this time based on the example of Zeca Mendonça, a model of a reference communication professional.
Value for the brand
Communicate, in an interactive way, the role of a press officer and what makes him stand out in the market. The evocation of Zeca Mendonça shows how this can, and should, be a broad and fundamental work.