José Carlos Marques (President of SPS)
“It's been a long time since SPS had the ambition to create something for the quality of life of breast cancer survivors. At SPS, we are all directly involved in monitoring these patients and we know (…). This campaign is directed to these patients, their families and all those who have been, in one way or another, hit by this disease.”
Gabriela Sousa (Vice-President of SPS)
Value for the publics
Main Message: There is a life after this disease, in which it´s necessary to relearn how to live.
Take Out: We want people to feel supported and remembered. To know that there are relevant information and sharings. That there are common challenges for those who survive Breast Cancer and that they can and should do it together. Two faces known to the public, Joana Cruz and Carla Andrino, were the face of this initiative.
Value for the brand
Createawareness about the event and platform, through media relations, ad campaign, posts and media partnership with NewsFarma.
- Partnerships with Public Figures
- Video to post on social media
- Campaign Information Aggregator Site
- Social Media posts
- Campaign Challenge
- Media Partnership with NewsFarma
- Ad Campaign
- Guide “What After Breast Cancer?”