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Twenty-five years after the launch of the first smart, the brand presented the new #3 in Portugal, a 100% electric car, created for roads and cities. LPM accompanied smart at this very important moment in Public Relations.
Value for the audience
Making the planet, people and cars smarter is a goal that seems increasingly easy to achieve. With the launch of the new #3, smart presented the market with a vehicle that, while maintaining the same youthful spirit, makes use of the latest digital technologies, thus taking a step into the future.
Brand Value
Through a communication strategy that values the attributes of #3 and the smart spirit, based on a differentiating presentation event with journalists and partners, it was possible to reach 1.7 M people and reinforce the brand's connection to its publics.