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Praia do Norte enters a new era. More than just an iconic setting for giant waves, the brand positions itself as a global destination that unites surfing, tourism and sustainability within a single place.
The communication strategy and branding were developed by LPM and focus on internationalization, while maintaining close ties with the local community. With the new visual identity, Praia do Norte reinforces its role as Nazaré’s ambassador to the world, preserving local authenticity while projecting its image toward a more ambitious and sustainable future.
Value for the audience
Praia do Norte enters a new era. More than just an iconic setting for giant waves, the brand positions itself as a global destination that unites surfing, tourism and sustainability within a single place.
The communication strategy and branding were developed by LPM and focus on internationalization, while maintaining close ties with the local community. With the new visual identity, Praia do Norte reinforces its role as Nazaré’s ambassador to the world, preserving local authenticity while projecting its image toward a more ambitious and sustainable future.
Value for the brand
For Praia do Norte, this new phase consolidates its position as a strategic asset with international reach. By combining surfing, tourism and sustainability, the brand strengthens its prestige, attracts investment, diversifies revenue streams and enhances its cultural relevance.
This approach reinforces ties with the local community, promotes sustainable economic development and positions Praia do Norte as a global symbol of innovation and authenticity.