Value for the audience
With the presentation of the new uniforms, McDonald's reinforces the message that it is essential that employees, the main brand ambassadors, feel good about what they wear, as well as in their relationship with McDonald's. 50% of McDonald's employees started their profession in a restaurant. 90% of managers started out as a restaurant employee. Numbers like these emphasize the brand's team spirit and the commitment to the personal and professional skills of each employee.
Value for the brand
The presentation of the uniforms, which took place at McDonald’s, Campo Grande, in Lisbon, was marked by the presence of 11 employees from different restaurants in the country, selected from an internal casting, who paraded in front of the guests. In this sense, we designed and activated the event space. We activated, through our Social People team, influencers and guests. We developed the media advisory strategy and managed the relationship with the media, with excellent results.