iBET

The Institute of Experimental Biology and Technology (iBET) gave us the challenge of making an event that would make the headlines on the occasion of the inauguration of the new scientific hub in Oeiras. The event, attended by hundreds of guests, was the highlight of the various media and showed the excellence of this new research center.

iBET
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400

guests
Impressões

3

different spaces
Influencer

+30

technicians
visualizações

2 680 263

estimated live audience
Tv e video

48 h

event set-up
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Value for the audience

One of Europe's largest science centers was inaugurated at an event where several personalities spoke about this space with more than 30 laboratories, where 150 more jobs are to be created. iBET Biofarma aims to be a center of excellence for research into the development of processes for the production of biopharmaceuticals and advanced therapies.

Value for the brand

We produced an event that highlighted and made known the excellence of iBET Biofarma. We ensured that the most relevant media (press, television, radio) were present and we worked to amplify the event on social networks and live sharing, obtaining very relevant audience results. We helped to show how iBET plays a fundamental role in research excellence in biotechnology.