Value for the audience
The communication strategy has brought the Lisbon Metro Expansion and Modernization Plan closer to people, in view of the impact and importance that it can bring to their daily lives.
Value for the brand
LPM has been fully involved in the communication of the Lisbon Metro Expansion and Modernization Plan. We highlight the analysis and recommendation of the communication strategy, the media coverage of key moments; the integral production of content and events, the creation of media opportunities for the spokespersons of the Metropolitano and the follow-up of information sessions with the populations.