ALL STORIES
Sociedade Ponto Verde (SPV) challenged us to create an event that would contribute to the creation and debate of public policies on urban waste management and packaging recycling. Thus was born the first edition of the European Packaging Waste Meeting. We defined the theme, the meeting model, the programme, the guests and the speakers and contributed to the creation of a unique event for the debate on portuguese public policies in the European context.
Value for the audience
On 7 December 2023, the first European Packaging Waste Meeting took place at the Centro Cultural de Belém. It was a relevant event for discussing portuguese and european public policies, particularly with regard to waste management and packaging recycling. It also considered the role of sustainable and intelligent cities and what best practices we should adopt in the face of technological innovation and new business models.
Brand Value
By co-creating this event, SPV was able to bring together government figures, public entities and the top representatives of national and european institutions and companies, thus setting the agenda and thinking in a distinctive way. The European Packaging Waste Meeting generated significant media coverage, appearing on television, radio, in the press and online. This first edition contributed to reflection on such important and topical issues as the Environment, Sustainability and the Circular Economy.