Frederico Santos, Innovation and Digital Transformation Director
“This is a store where we constantly want to be introducing experiences, technologies, product ranges.”
Value for the audience
An innovative store, where shopping is easier, with an app and no cashiers to pay.
Value for the brand
Publicize a unique initiative in the sector, in Europe, throughone-to-one, an opening event with media and sector stakeholders and contact with national and international media.