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November 14 marked the 100th anniversary of the founding of the Castelo de Vide Alkaline Medicinal Waters Company, which was acquired by the Super Bock Group in 1971, giving rise to the current Vitalis Catchment and Filling Centre in Castelo de Vide.
The ceremony was organised and produced by LPM, together with the Super Bock Group, and included, among others, the Prime Minister, Luis Montenegro, the Minister for the Environment and Energy, Maria da Graça Carvalho, the Mayor of Castelo de Vide, António Pita and the Chairman of the Board of Directors of the Super Bock Group, Manuel Violas.
994.700
150
50
Value for the publics
At the ceremony marking the 100th anniversary of the foundation of the Castelo de Vide Medicinal Alkaline Water Company, the Super Bock Group announced an investment of 10 million euros by 2030 to increase the operational efficiency and environmental sustainability of the Vitalis Catchment and Filling Centres, 100% natural mineral water that comes from the Serra de São Mamede Natural Park. An investment that contributes greatly to the economic and social development of Alto Alentejo. Together with the Super Bock Group, LPM was responsible for organising the ceremony, namely defining the programme, protocol, guest management and production. It was also responsible for the pre-, during and post-ceremony communication strategy, including media relations, social media management and capturing the best images and videos of the event.
Value for the brand
The results obtained matched the event, with the publication of 50 news in the press, radio and online, which generated very significant results, as well as on social networks. With this ceremony, the Super Bock Group brought together around 150 guests, including various government figures, representatives of local authorities and other institutional guests who came to celebrate 100 years of what is now the Vitalis Catchment and Filling Centre, a true example of innovation with a focus on sustainability. In this way, the Super Bock Group reinforced its contribution to the economic and social development of the region, as one of the largest investors and one of the main private employers in Alto Alentejo, showing how 100 years later it still has reason to celebrate.